Organization: Centro de Pesquisas Audiológicas
Title: From a day to a month: Better hearing, better learning.
Al title (for format and translation – not permanent:
From a day to a month: Better hearing, better learning.
Description:
This initiative will be delivered throughout the month of March and will include a set of community-based health education and prevention actions developed in partnership with multiple institutions and local stakeholders, including schools, universities, and health services. The overall purpose is to increase public awareness, promote healthy behaviors, and facilitate access to reliable information through approachable, inclusive, and evidence-informed communication.
Outreach will be carried out through short “pit-stop” activities in high-visibility settings and at partner institutions. These pit-stops will provide brief guidance on hearing health, answer questions from the public, and direct participants to additional resources and services when needed. Activities will be designed to be accessible to diverse audiences and will use clear language, practical examples, and respectful interaction.
As part of the campaign, small awareness ribbons will be distributed as a symbolic reminder of key messages. The ribbons will include short printed phrases encouraging hearing care and prevention, helping to reinforce information beyond the moment of contact. Distribution will take place in different community contexts, such as traffic-light intersections, school environments, and university campuses, aiming to reach people in their daily routines and encourage continued engagement with hearing health.
A citywide digital communication strategy will complement face-to-face actions. Campaign messages will be displayed on a digital panel in the city and circulated through totems and television screens located in public spaces, including hospital waiting rooms and other health service areas. This component will expand reach, reinforce key messages, and ensure that information is visible in places where individuals and families often seek health-related guidance.
Across all components, the initiative will prioritize accuracy, clarity, and responsible communication. Messages will focus on education, prevention, and pathways to support, while encouraging community participation and collaboration among institutions. The combined approach—integrating direct outreach with digital dissemination—aims to maximize visibility, strengthen public understanding, and contribute to sustained, community-level hearing health promotion.
Primary site: AMR – Brazil
Region: AMR
Impactful Story:
Multiple hearing health promotion activities were conducted in Bauru, Brazil. Educational actions reached 288 children from municipal schools, 120 high school students, and 192 university students through lectures, awareness campaigns, and hearWHO screening activities. Public outreach also included educational activities at community street markets, educational videos in hospital waiting rooms, mobile communication with families, and billboards across the city, reaching approximately 31,000 people. Additionally, webinars on hearing health and inclusion in school settings engaged 40 live participants and generated 80 recorded views. Colorful educational bracelets with hearing health messages were distributed to promote public engagement and healthy listening awareness.
General Photos
Colorful educational bracelets “ouvir bem para aprender bem”
Educational activities in schools serving low-income childre
Hearing health education activities-community street market
Dangerous Decibels Program in Schools during March
Types of Engagement:
Live event: Yes
Screening: No
Traditional media: Yes
Social media: Yes
Special needs populations: persons with disabilities (including hearing loss), children and adolescents, older adults, rural or remote population
Met with individual policymaker: Yes
Participation of policy makers: No
Participation of influencers: Yes
WHO technical tool used: Yes
WHO educational and social media used: Yes