Organization: WS Audiology

Project title: WSA Hearing awareness campaign South Africa

Regions: South Africa

Outline of the event:

We are doing a radio campaign on a National Station: Metro FM that taps into affluent black trendsetters, by getting presenters to undergo a hearing test, running a two-week campaign and challenge to “tests your hearing” with a call to action to take the first step.

We will have a live interview on the 3rd during the morning show where our CEO and Audiologists will explain the role of an Audiologist and we as a company are trying to make hearing care more affordable, available and accessible for all.

With a listenership of more than 4,7 M+ weekly we will be utilizing the morning drive show with two presenters that are very well known and will also act as influencers for us after WHD by posting and sharing on their personal profiles with a following of more than 908k followers.

Submitter: Tarmi Prinsloo