Organization: TicketSwap

Project title: Don’t Miss A Beat

Regions: Europe – throughout region

Outline of the event:

The ethical ticket resale platform, TicketSwap, has launched a global sonic safety campaign #dontmissabeat – inspired by research that shows music fans should be doing more to protect their hearing health.

The research shows that only 1 in 10 giggers in the UK wear earplugs to gigs, less than half of fans know what tinnitus is, and only 20% are familiar with the decibel rate of music when at a gig.

The campaign hopes to change behaviours regarding hearing health protection among music fans, as 90% would consider sunscreen as an essential item, while only 20% feel the same about earplugs – even though a staggering 1 in 2 young people are now at risk of noise-induced hearing loss.

TicketSwap aims to inspire both music fans and event organisers to start making sonic safety a priority – so that music-lovers can enjoy their favourite artists front-row how they were intended.

Submitter: Daniel Glendinning