Consorcio Centro de Investigación Biomédica en Red (CIBER) and Consejo Superior de Investigaciones Científicas (CSIC)
Title: Cambio tu mentalidad. Cuida tu audición
Primary site: EUR – Spain Additional site(s): Latin America (Argentina, Perú, Chile, Colombia, Venezuela, etc)
Description:
The activity consisted of the production of an outreach video for the general public, patients, health care providers, young people, educators, etc, which hlights the importance of hearing and hearing care, and is intended to change societal misperceptions and stigmatizing mindsets about hearing loss. It includes a brief introduction to hearing and hearing loss, highlighting its high prevalence and consequences on quality of life, as well as a summary of common misperceptions, and it will be presented by a young deaf woman and cochlear implant user.
The video was launched on March 3 through the platforms of our institutions (CIBERER and CSIC) and is permanently available in our youtube channel https://www.youtube.com/watch?v=ZyNTItEmVNQ&t=28s. In addition, it will be used in all the outreach activities in which we participate throughout the year (i.e. Rare Disease Day, Science Week, Science Day).
By the end of April, the video had accumulated more than 1,200 views.
English Title: Change your mindset. Take care of your hearing. English Description:
The activity involved producing an outreach video for various audiences, including the general public, patients, healthcare providers, young people, and educators. The video highlights the importance of hearing and hearing care, aiming to change societal misconceptions and stigmatizing attitudes towards hearing loss. It features a brief introduction to hearing and hearing loss, emphasizing its high prevalence and impact on quality of life, as well as common misconceptions. A young deaf woman and cochlear implant user presents the video.
The video was launched on March 3 through our institutions’ platforms (CIBERER and CSIC) and is available on our YouTube channel. It will be used in all outreach activities throughout the year, including Rare Disease Day, Science Week, and Science Day.
By the end of April, the video had accumulated over 1,200 views.
Live event: No
Screening: No
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: No
WHO educational or publicity material used: Yes
World Hearing Day 2024 promotional video launched in youtube
Changing mindsets about cochlear implant users
Promotors and sponsors of our WHD 2024 video