The University of Queensland

Changing mindsets about hearing (Hearing Care for All)

Primary site: WPR – Australia
Additional site(s): South Pacific region

The University of Queensland Centre for Hearing Research produced a professional YouTube video that answered hearing healthcare questions by the President of Audiology Australia, including:
• How common is hearing loss?
• Why is unaddressed hearing loss a big concern?
• Why don’t people get help for their hearing difficulties?
• How can we change these mindsets about hearing loss?
• What help is available for people with hearing difficulties?
We promoted the video on YouTube (140 views), Instagram (676 plays and seen by 581), LinkedIn (853 impressions), & played it for 110 speech students, distributed it to ENT clinical leads in Samoa, Kiribati, Fiji and the Cook Islands. The video was linked to a flyer developed to provide information on hearing loss, help-seeking, and a link to the YouTube video. Flyers (n = 250) were distributed in shops/restaurants and mosques of multicultural areas of Brisbane and Logan cities (Australia).

Live event: No
Screening: No
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: No

WHO educational or publicity material used: No

Distribution of flyers in a mosque in Brisbane_ Australia

Playing YouTube video for speechpathology students_Australia

Distribution of flyers in a mosque in Brisbane_Australia

Flyers in an Afghan restaurant in Logan_Australia