Consorcio Centro de Investigación Biomédica en Red (CIBER) and Consejo Superior de Investigaciones Científicas (CSIC)

Cambio tu mentalidad. Cuida tu audición

Primary site: EUR – Spain
Additional site(s): Latin America (Argentina, Perú, Chile, Colombia, Venezuela, etc)

The activity consisted of the production of an outreach video for the general public, patients, health care providers, young people, educators, etc, which hlights the importance of hearing and hearing care, and is intended to change societal misperceptions and stigmatizing mindsets about hearing loss. It includes a brief introduction to hearing and hearing loss, highlighting its high prevalence and consequences on quality of life, as well as a summary of common misperceptions, and it will be presented by a young deaf woman and cochlear implant user.

The video was launched on March 3 through the platforms of our institutions (CIBERER and CSIC) and is permanently available in our youtube channel In addition, it will be used in all the outreach activities in which we participate throughout the year (i.e. Rare Disease Day, Science Week, Science Day).

By the end of April, the video had accumulated more than 1,200 views.

Live event: No
Screening: No
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: No

WHO educational or publicity material used: Yes

World Hearing Day 2024 promotional video launched in youtube

Changing mindsets about cochlear implant users

Promotors and sponsors of our WHD 2024 video