Org Name Original: Philippine National Ear Institute

Altered Org Name: Philippine National Ear Institute and UP-PGH Department of Otolaryngology- Head and Neck Surgery

Contact First: Kimberly

Contact Last:Ong

Project Title: Si hEARo: A Coloring Book







WPR: Philippines

Event Purpose: Awareness-raising, Education and training

Primary Audience: General public, Children, Adolescents

Estimated In Person Reach: National

Audience Reached: Children and adolescents

Specific Workplace: No

Screen Newborn and Infant:

Screen Children and Adolecents:

Screen Adults:

Screen Older Adults:

Policy Maker: 


Traditional Media: 5000

Traditional Media Numbers: 5000

Social Media: Facebook, Viber messaging, email blast, web pages

Social Media Numbers: 500

Event Description:

“Si hEARo” is a bilingual children’s coloring book that illustrates the importance of hearing through a story and teaches children simple ways on how to care for their ears. The launch of the coloring book was done in the UP-PGH, with the PNEI, Department of ORL-HNS and Department of Pediatrics in attendance, followed by distribution of the coloring book to children in the pediatric wards. In the following weeks, we continued distribution to various NGOs, barangays and public schools within and outside of Metro Manila. An e-copy was made freely available online for anyone to download.

WHO Educational Materials Used: No

Native Written Language: Filipino

Educational Materials Available in Your Language: No

Did You Translate WHO Materials: Filipino

Would You Consider Assisting Us: Filipino

What Additional Materials Would Be Helpful:

Did You Have A World Hearing Day Event Last Year: Yes, and we submitted a report to the WHF/WHO

Other Suggestions:

Did You Apply for Grant:Yes we applied, but were not awarded the grant

Photo 1

Photo 1 caption Children from a barangay in Manila enjoying the coloring book together

Photo 2

Photo 2 caption A public school in Mandaluyong distributed the coloring book to schoolchildren together with their other learning modules

Photo 3

Photo 3 caption An exercpt from the coloring book

All Regions: , , , , , , Philippines