Org Name Original: Auditory and Vestibular Translational Neuroscience Cluster (AVTNC)
Altered Org Name:
Contact First: Haruna
Project Title: Hearing care awarenss SNS marathon in English and Te Reo Māori: Poutū-te-rangi Marama o Te Mātau a-Rongo
WPR: New Zealand
Event Purpose: World Report on hearing-related activities, Awareness-raising, Education and training
Primary Audience: General public, Children, Health care workforce
Estimated In Person Reach: Local, National, Regional, Global
Audience Reached: General Public, Adults, Older adults
Specific Workplace: Healthcare workers, Industrial workers, researchers
Screen Newborn and Infant:
Screen Children and Adolecents:
Screen Older Adults:
Policy Maker: not applicable
Influencer: not applicable
Traditional Media Numbers:
Social Media: Facebook, Twitter, Instagram, website of other science/hearing relatedgroups
Social Media Numbers: 3000
We produced outreach materials for public. All materials were made available in Te Reo Māori, our native language of New Zealand. Materials were posted through our SNS (Twitter and Facebook) every day from 27th Feb – 9th March. We reached on Twitter (9,500 impressions, 144 likes and 11 replies) and on Facebook (2,310 page reach and 26 page visits) from our posts, therefore reaching out to public was successful. We collaborated with the Eisdell Moore Centre, and with Science Learning Hub, a very popular science outreach website in NZ, to create an event post “Hearing Awareness month 2022”.
WHO Educational Materials Used: Yes
Native Written Language: English and Te Reo Māori
Educational Materials Available in Your Language: No
Did You Translate WHO Materials: Te Reo Māori
Would You Consider Assisting Us: Te Reo Māori
What Additional Materials Would Be Helpful:
WHO report and other materials are aimed at adult and educated audience. It would be great if some infographics were designed for more younger audience, such as school age children. Graphics and language used in the material needs to be cuter and more simpler for children.
Did You Have A World Hearing Day Event Last Year: Yes, and we submitted a report to the WHF/WHO
Announcement of themes would be great.
A simpler logo for WHD (that people can tell it’s official and from WHO) that we can re-use every year may be nice. This year’s logo/campaign material was a photograph and required color printing if we wanted to print and show the logo well.
Did You Apply for Grant:Yes we applied, but were not awarded the grant
Photo 1 caption An example of 12 infographics produced for WHD2022. We have used analogies that “Ears get tired or hurt if over used” to make it easier for children to understand importance of safe listening. Versions available in both English and Te Reo Maori (shown here is English version). These “Ear” icons were also made available as “stamps” for LINE and Whatsup app.
Photo 2 caption Another example of 12 infographics produced for WHD2022. We have used illustration of NZ native birds to appeal to young audience.Versions available in both English and Te Reo Maori (shown here is Te Reo Maori). These birds icons were also made available as “stamps” for LINE and Whatsup app.
Photo 3 caption Extract of key information from the World Hearing Report made into infographic for public. English and Te Reo Maori versions were made available (shown here is the Te Reo version).
All Regions: , , , , , , New Zealand