NCHA – The Association for Primary Care Audiology Providers

Launch of ‘Primary Care Audiology – accessible ear and hearing care for all’

Primary site: EUR – United Kingdom of Great Britain and Northern Ireland
Additional site(s):

We launched ‘Primary Care Audiology – accessible ear and hearing care for all’ on World Hearing Day.

Our goals were to change mindsets about hearing loss, encourage policymakers to treat hearing loss as a public health priority and to raise awareness about inequalities in access to care.

In the UK, people without the ability to pay face barriers when accessing ear and hearing care. For example, being required to visit a GP for an audiology referral and then facing long waits for an appointment. We called for NHS funded primary care audiology (PCA) to help tackle these inequalities in access.

For our launch, we shared YouTube animations – summarising PCA and its key benefits – alongside our evidence-based document presenting the clinical and economic case for change. We shared this through a targeted email campaign with parliamentarians, decision-makers, and NHS and sector leads across the UK.

Live event: No
Screening: No
Traditional media: No
Social media: No
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: No

WHO educational or publicity material used: Yes


Front page of the Primary Care Audiology document


What improving access to primary care audiology will mean


Positive feedback on primary care audiology services


YouTube animation still

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