NGO I Hear You

Check your hearing and learn more about hearing loss!

Primary site: EUR – Russian Federation
Additional site(s):

1. Information campaign “Check your hearing and learn more about hearing loss” during March 1-31 with the support of the Internet Development Institute on the largest Internet platforms and marketplaces in Russia.

Results:

– audience coverage – 62 million people

– number of unique users of the site about how to protect hearing – 166,000 people

– number of people who checked their hearing online – 37,779 people

2. World Hearing Day with the famous Russian musician and producer Maxim Fadeev, who made posts about hearing on his social media.

Results:

– audience coverage – 2 million people

– number of people who checked their hearing online – 6940 people

3. Public talk about hearing with famous hard of hearing people, audiologist and experts in the field of hearing and inclusion: Yandex – a Russian transnational company in the information technology industry, GES-2 – cultural institution and urban space.

Live event: Yes
Screening: Yes
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: Yes

WHO educational or publicity material used: Yes


Information banner on the largest marketplace in Russia


Musician and producer Maxim Fadeev supported WHD


March 2024 hearing test statistics


Experts of public talk about problem of hearing loss

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