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Organization: University Of Ghana Medical Center (UGMC) and The West African Centre for Cell Biology of Infectious Pathogens (WACCBIP)
Title: Changing Mindset makiing ear and Hearing care a reality for all through public engagement and publicity
Alternate tite:
Changing mindset making ear and hearing care a reality for all through public engagement and publicity
Description:
1. Introduction
On March 3, 2025, the World Health Organization’s World Hearing Day was observed in Ghana under the global theme, “Changing mindsets: Let’s make ear and hearing care a reality for all.” The West African Centre for Cell Biology of Infectious Pathogens (WACCBIP) in partnership with the University of Ghana Medical Centre (UGMC) led the national observance, organizing a two-day program of outreach, screenings, education, and stakeholder engagement to promote ear and hearing care across diverse communities.
2. Objectives
• Raise awareness about hearing loss and the need for early detection and intervention.
• Provide access to free ear screening and basic treatment services.
• Challenge stigma and misconceptions around hearing loss, especially in underserved communities.
• Promote integration of hearing care into Ghana’s primary healthcare systems.
3. Activities Carried Out
a. Community Outreach (James Town, Accra)
• Date: March 2, 2025
• Target Group: Local residents including schoolchildren and parents
• Services Provided:
o Free ear screening and examination
o Earwax removal
o Distribution of eardrops and informational brochures
• Impact: Over 300 individuals screened. Several previously undiagnosed cases of hearing impairment were identified and referred for further care.
b. Public Education & Awareness
• On-site education was provided to community members on causes, prevention, and treatment of hearing loss.
• Addressed superstitions and stigmas, especially misconceptions attributing hearing loss to spiritual causes.
c. Expert Seminar at UGMC Auditorium
• Date: March 3, 2025
• Attendees: Healthcare professionals, policymakers, researchers, and community leaders
• Key Focus Areas:
o Integrating hearing care into primary healthcare
o The socio-economic impact of untreated hearing loss
o Strategies to reduce stigma and improve public attitudes
o Innovative approaches to outreach, including community docudramas
4. Key Messages Delivered
• Hearing care is a right, not a privilege.
• Early intervention is critical for mitigating the long-term effects of hearing impairment.
• Hearing loss is a medical condition that can be prevented and treated.
• Collective effort from government, communities, and stakeholders is essential.
5. Partnerships and Support
The event was made possible through support from sponsors and partners including:
• LabMart Ltd
• Add Pharma
• Voltic Mineral Water
• Twellium Industrial Company Ltd
Their contributions enabled wider outreach and free services for vulnerable populations.
6. Testimonials
“I didn’t realize my child had a hearing problem until today. Now we know what to do, and we’re grateful for the help.”
— Naa Atswei, James Town Resident
“We’re helping communities understand that hearing care is a necessity, not a luxury.”
— Mr. Andrew Muniru Nantogmah, WACCBIP
“Hearing loss affects every aspect of life. Early intervention and preventive measures are critical.”
— Dr. Rabiatu Abdulai, Ghana Health Service
“Hearing loss is a medical condition, not a curse. Education and training are key to breaking down barriers.”
— Ms. Abiba Sumaila, UGMC
7. Outcomes and Next Steps
• Increased awareness and access to hearing care in target communities.
• Strengthened stakeholder networks for ongoing collaboration.
• Plans are underway to scale similar initiatives across other regions of Ghana.
8. Conclusion
World Hearing Day 2025 in Ghana successfully mobilized communities, experts, and policymakers toward a unified goal: making ear and hearing care accessible to all. This marks a pivotal step in our national journey to eliminate preventable hearing loss and reduce associated inequalities.
“Together, we can build on this momentum and leave no one behind.”
— Ms. Abiba Sumaila (Head of Audiology UGMC)
Primary site: AFR – Ghana
Impactful Story:
“I didn’t realize my child had a hearing problem until today. Now we know what to do, and we’re grateful for the help.”
— Naa Atswei, James Town Resident
General Photos
Public Education on Ear and Hearing care to the Adult
Educating School Children on how to protect their ear
ENT doctors examining The ear of community members
Seminar to educate health professionals and policy makers
Types of Engagement:
Screening: Yes
Traditional media: Yes
Social media: Yes
Special needs populations: persons with Disabilities ,fisher men
Participation of policy makers: Yes
Participation of influencers: Yes