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Organization: NG0 I Hear You
Title: I Hear You
Alternate tite:
I hear you
Description:
In the informational campaign we used digital banners that was placed on the leading and most famous Russian websites, driving traffic to a dedicated landing page with hearing care tips and an interactive hearing test. It delivered 82 million views, 213 thousand clicks, with a reach of 22.7 million unique views. A total of 137,630 users accessed the landing page and engaged with content on hearing health prevention.
CTR was above the benchmark, and the creatives showed strong clickability and user engagement.
Total reach of publications dedicated to World Hearing Day initiated by us: 39 publications in total, with a total reach of 3.1 million.
The awareness campaign generated 16,371 online hearing test completions, alongside 87 in-person screenings conducted at 30 partner clinics in different cities of Russia
The awareness campaign was supported by:
– DocMed, a major medical clinics;
– Ozon – Russia’s largest online marketplace;
– Hearing aid centers;
– Sovcombank, a leading financial institution.
– Meet For Charity (a platform where participants bid for a chance to meet a prominent figure from business, media, culture, politics, or sports. The highest bidder wins the meeting, and 80% of the proceeds go to the charity supported by the featured guest). Five prominent business leaders participated as auction lots in Meet for Charity, helping promote the campaign. Additionally, an autographed item and original artwork donated by famed musician Moby were sold to benefit the ‘I Hear You’
The initiative received high-profile support from Maxim Fadeev, an influential Russian music producer and performer, along with the chart-topping band Serebro.
Primary site: EUR – Russian Federation
General Photos
Hearing screening
Types of Engagement:
Screening: Yes
Traditional media: Yes
Social media: Yes
Special needs populations:
Participation of policy makers: Yes
Participation of influencers: Yes