American Speech-Language-Hearing Association
World Hearing Day
Primary site: AMR – United States of America
Additional site(s):
• Disseminated a press release in English and Spanish championing this year’s theme, “Changing Mindsets: Let’s make ear and hearing care a reality for all!” that was picked up by 431 news outlets—for a total potential audience of 213 million.
• Distributed a World Hearing Day–themed video interview with ASHA Associate Director of Audiology Professional Practices Marquitta Merkison that was blasted to more than 200 broadcast outlets across the United States.
• Redistributed ASHA’s Act Now on Hearing PSA which urges the public to address hearing loss. Between March 1 and March 12, it aired 510 times and had a potential audience reach of 4.3 million viewers.
• Produced and promoted a World Hearing Day digital toolkit for ASHA member audiologists with social shareables.
ASHA’s World Hearing Day outreach featured in an article for The Hearing Review, a hearing healthcare publication, which included a quote from ASHA President Tena McNamara.
Live event: No
Screening: No
Traditional media: Yes
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: No
WHO educational or publicity material used: Yes
Sharable for residential/in-patient audiology services
Sharable for audiology services in schools
Sharable for services in the workplace
Sharable for outpatient audiology services