Organization: Linkind Hearing Group
Title: The 27th National “Ear Care Day” | Scientific ear care for all, jointly protecting hearing health
Al title (for format and translation – not permanent:
The 27th National “Ear Care Day” | Scientific ear care for all, jointly protecting hearing health
Description:
Linkind Hearing Group (LHG) is honored to submit this proposal for its nationwide hearing health campaign, scheduled for March 2026 in alignment with World Hearing Day. This initiative aims to combat hearing loss through accessible screenings, education, and community engagement, directly supporting the World Health Organization’s (WHO) global mission to promote hearing health equity.
The campaign will operate across China, spanning first-tier cities (e.g., Guangzhou,Chongqing,Chengdu,Zhengzhou), second- and third-tier urban centers, and underserved rural towns, ensuring inclusive coverage for all demographics. Mobile screening units will be deployed in 100 cities, targeting 50,000 individuals. Core activities include:
Free Hearing Screenings: Utilizing portable audiometers for early detection of impairments, with referrals to specialists for follow-up care.
Educational Workshops: Tailored sessions for schools, workplaces, and community groups, focusing on prevention (e.g., noise-induced loss, ear hygiene) and the benefits of timely intervention. Special emphasis on children and elderly populations, who face higher vulnerability.
Digital Awareness Campaign: A multilingual social media drive (#HearBetter2026) featuring infographics, videos, and live Q&As to engage youth and disseminate evidence-based tips.
Hearing loss affects 1.5 billion people globally (WHO, 2023), with 70% preventable through early action. In China, rising urban noise and aging demographics have intensified this public health challenge, making LHG’s initiative critical for bridging access gaps. Partnerships with the National Health Commission, Chinese Society of Audiology, and local NGOs will ensure cultural relevance and scalability.
This campaign directly advances WHO’s “Make Listening Safe” and “Hearing for All” strategies by prioritizing prevention, early detection, and community empowerment.
By aligning with WHO’s vision, LHG seeks to establish a replicable model for hearing health promotion worldwide, fostering a society where hearing care is accessible to all, regardless of location or socioeconomic status.
Primary site: WPR – China
Region: WPR
Impactful Story:
Xibo, 4 years old, has congenital hearing loss. He couldn’t speak at the age of 2, but learned about it through the “Love Ears Day” science popularization. After wearing a hearing aid, he underwent speech rehabilitation, and now he can say “dad” and “grandma”, count up to 20, understand reasoning, recite poems, and communicate normally.
General Photos
Hearing clinic event in Santai County
Conduct an ear canal examination for the elderly
Health examination and popularization of hearing knowledge
Types of Engagement:
Live event: Yes
Screening: Yes
Traditional media: Yes
Social media: Yes
Special needs populations: persons with disabilities (including hearing loss), children and adolescents, older adults, rural or remote population
Met with individual policymaker: Yes
Participation of policy makers: Yes
Participation of influencers: Yes
WHO technical tool used: No
WHO educational and social media used: No