Organization: Brazilian Academy of Audiology
Title: HEARING HEALTH AWARENESS EDUCATION CAMPAIGN
Al title (for format and translation – not permanent:
Hearing health awareness education campaign
Description:
Contextualization
World Hearing Day, celebrated on March 3rd, was established by the World Health Organization with the goal of raising global awareness about the prevention of hearing loss and the importance of hearing health care.
Hearing is fundamental for the development of communication, learning, social interaction, and quality of life. However, many conditions related to hearing loss can be prevented or treated when diagnosed early.
In this context, a social mobilization and awareness campaign was developed focused on valuing hearing and disseminating information about hearing health.
Objective of the Action
To promote awareness of the importance of hearing and encourage hearing health care practices through the participation of professionals and the dissemination of educational content on digital media.
Target Audience
The initiative involved the participation of various professionals and members of the academic and clinical community, including:
• Speech-Language Pathologists
• Audiologists
• Professors
• Students
• Clinical healthcare professionals
In addition, the content produced was directed to the general public through social media and digital platforms.
Activity Description
For the campaign, participants were invited to create impactful phrases and brief reflections on the importance of hearing in human life.
Each participant recorded short videos addressing topics related to hearing health, prevention of hearing loss, and the value of hearing in daily life.
The videos were subsequently shared on digital platforms and social networks, expanding the campaign’s reach. Among the means used for dissemination were:
• WhatsApp
• Instagram
• Facebook
To strengthen the campaign’s message, some of the testimonials received were selected and organized into a more comprehensive institutional video, bringing together different professional perspectives on the importance of hearing.
Dissemination Strategies
The campaign used digital communication strategies to broaden the reach of educational messages, including:
• sharing short videos on social media;
• disseminating content in professional and academic groups;
• dissemination on digital social communication platforms.
These strategies enabled greater engagement and participation from different professionals and community members.
Observed Results
The action contributed to:
• increasing the visibility of World Hearing Day;
• promoting awareness about hearing health;
• encouraging the participation of professionals and students in health education initiatives;
• producing educational audiovisual materials for digital dissemination.
In addition, the campaign strengthened the importance of multidisciplinary action in promoting hearing health.
Impact of the Initiative
The initiative demonstrated that the use of digital media and collaboration among professionals can be an effective strategy for disseminating health information to the population.
The mobilization of different participants contributed to broadening the debate on the importance of hearing and stimulating practices for prevention and care of hearing health.
Final Considerations
The action carried out in reference to World Hearing Day reinforces the commitment to promoting hearing health and disseminating accessible information to society.
Initiatives like this strengthen health education strategies and contribute to raising public awareness about the importance of hearing and the prevention of hearing loss.
Primary site: AMR – Brazil
Region: AMR
Impactful Story:
On March 3, 2026, the Brazilian Academy of Audiology and Hear the World Foundation invited professionals from all parts of Brazil to celebrate World Hearing Day with us.
“We highlight that early diagnosis and access to hearing technologies promote inclusion “
“Around the world, many school-age children with hearing loss remain without an audiological diagnosis.Difficulties in hearing directly impact learning and communication in the classroom. Proper diagnosis, the use of amplification devices, and remote microphone systems significantly improve access to speech understanding and to the teacher’s voice”.
“Taking care of hearing is promoting inclusion”
General Photos
Types of Engagement:
Live event: No
Screening: No
Traditional media: No
Social media: Yes
Special needs populations: persons with disabilities (including hearing loss), children and adolescents, older adults
Met with individual policymaker: No
Participation of policy makers: No
Participation of influencers: No
WHO technical tool used: No
WHO educational and social media used: Yes