Organization: Fondation Pour l’Audition
Title: Digital promotion of hearing health
Al title (for format and translation – not permanent:
Digital promotion of hearing health
Description:
For World Hearing Day, Fondation Pour l’Audition ran a wide-reaching digital awareness campaign throughout March to highlight the importance of protecting hearing health and the fragility of one’s hearing capital.
The campaign included several social media posts sharing key prevention messages, supported by a substantial paid media budget to reach the widest possible audience. It also featured a dedicated digital campaign promoting Höra, the Foundation’s hearing screening app, to encourage people in France to identify potential hearing difficulties early.
Primary site: EUR – France
Region: EUR
General Photos
Types of Engagement:
Live event: No
Screening: Yes
Traditional media: No
Social media: Yes
Special needs populations:
Met with individual policymaker: No
Participation of policy makers: No
Participation of influencers: No
WHO technical tool used: No
WHO educational and social media used: Yes