Organization: Bundesverband der Hörsysteme-Industrie e.V.
Title: World Hearing Day 2026 Campaign in Germany
Al title (for format and translation – not permanent:
World Hearing Day 2026 campaign in Germany
Description:
The 2026 campaign surrounding World Hearing Day is under the patronage of Federal Health Minister Nina Warken. The campaign is entitled ‘Sounds like Life’. Hearing care professionals, ENT doctors and other interested parties can order free materials (2 posters, 10 flyers, 3 brochures) from the German Hearing Instruments Association (BVHI). The campaign is promoting hearing health and hearing tests in an eye-catching way on social media with a variety of visuals and activities, as well as on local radio stations.
Primary site: EUR – Germany
Region: EUR
Secondary sites:Switzerland and Austria
Impactful Story:
World Hearing Day campaign 2026 organised by BVHI had a significant impact in Germany , particularly in the digital sphere, reaching more than 2 million people through various social media channels.Traditional media coverage played a key role in raising awareness: over 33 million readers were reached in print and online media. Regional daily newspapers covered the topic extensively. Nearly 1.23 million listeners were reached via radio. On TV, over 800,000 viewers watched segments on World Hearing Day, including on SWR’s Landesschau and on HR’s “Die Ratgeber.” Politicians created posts on social media, such as Nina Warken, German Minister of Health.
General Photos
Campaign Visual Germany 2026
Info flyer about healthy hearing
Impressions activities World hearing day in Germany 2026
Social Media World Hearing Day Germany 2026
Types of Engagement:
Live event: No
Screening: No
Traditional media: Yes
Social media: Yes
Special needs populations: children and adolescents, older adults
Met with individual policymaker: No
Participation of policy makers: Yes
Participation of influencers: Yes
WHO technical tool used: No
WHO educational and social media used: Yes