Organization: WSA
Title: Hearing for all Initiative
Al title (for format and translation – not permanent:
Hearing for all initiative
Description:
This project aims to expand access to hearing health awareness through a structured communication plan, supported by a specialized press office and media relations strategy.
The initiative will focus on increasing public understanding of key and timely hearing health topics, such as tinnitus, hearing loss as a major risk factor for cognitive decline and dementia, and the broader impact of untreated hearing conditions on quality of life and healthy aging.
Launching on World Hearing Day, the project will run through September 2026, leveraging consistent communication, educational content, and external media engagement to drive awareness, reduce stigma, and encourage earlier hearing assessment and rehabilitation.
Through this long-term campaign, the program seeks to strengthen public health impact while positioning hearing care as an essential component of overall well-being.
Primary site: AMR – Brazil
Region: AMR
General Photos
Types of Engagement:
Live event: No
Screening: No
Traditional media: Yes
Social media: Yes
Special needs populations: older adults
Met with individual policymaker: No
Participation of policy makers: No
Participation of influencers: Yes
WHO technical tool used: No
WHO educational and social media used: No