Organization: American Speech-Language-Hearing Association
Title: Childhood Hearing Loss Awareness and Hearing Health Access Advocacy Campaign for World Hearing Day
Al title (for format and translation – not permanent:
Childhood hearing loss awareness and hearing health access advocacy campaign for World Hearing Day
Description:
ASHA’s promotion of World Hearing Day (WHD) was launched with a press release calling for early intervention to address childhood hearing loss. The release was picked up by more than 560 outlets and reached a potential audience of 155.6 million.
ASHA’s social media outreach for WHD included promotional videos with figures calling for advocacy to improve access to hearing health care for children and sharing awareness-raising messaging, which generated more than 100,000 impressions.
ASHA Associate Director of Audiology Practices Marquitta Merkison was interviewed for the syndicated CNN Health Minute feature. Her interview aired on more than 250 television stations nationwide.
Also, ASHA partnered with the Educational Audiology Association (EAA) to provide a digital toolkit for their respective members to use to observe World Hearing Day. Materials aligned with the 2026 theme, From Communities to Classrooms: Hearing Care for Every Child.
Primary site: AMR – United States of America
Region: AMR
General Photos
Newborn hearing screening program advocacy graphic
Types of Engagement:
Live event: No
Screening: No
Traditional media: Yes
Social media: Yes
Special needs populations: children and adolescents
Met with individual policymaker: No
Participation of policy makers: No
Participation of influencers: No
WHO technical tool used: No
WHO educational and social media used: Yes