Federación AICE

Title: Semana de la Audición – Hearing Week – FEDERACIÓN AICE

Primary site: EUR – Spain         Additional site(s):

Description:

Federación AICE has promoted the illumination in red of emblematic monuments throughout the territory, such as the Cibeles in Madrid, the Ciutadella de Menorca, the front of different Town Hall or Palau Municipal de Tarragona along with 15 other monuments.
We have distributed information posters in cities such as León, Murcia, A Coruña or Gijón and more than 20 other municipalities, together with transport companies, through advertising spots, such as Mobility ADO in Vigo or Autobuses TUSSAM in Seville or metro and bus in Barcelona, among others. Information stands have also been set up to raise awareness about hearing health in several cities in Spain, such as Santander, Seville or Valencia. We have reached approximately one million people with all the actions we have carried out all over the territory.

English Title: Hearing Week – Federation of AICE

English Description:

The AICE Federation has promoted the illumination of iconic monuments in red across the country, including Cibeles in Madrid, Ciutadella de Menorca, and the facades of various Town Halls or Palau Municipal de Tarragona, along with 15 other monuments.
We have distributed informational posters in cities like León, Murcia, A Coruña, Gijón, and over 20 other municipalities, as well as partnering with transportation companies through advertising spots, such as Mobility ADO in Vigo or Autobuses TUSSAM in Seville, and metro and bus in Barcelona, among others. Information stands have also been set up to raise awareness about hearing health in several Spanish cities, including Santander, Seville, or Valencia.
We have reached approximately one million people with all the actions we have carried out across the territory.

 

Live event: Yes
Screening: No
Traditional media: Yes
Social media: Yes
Met with individual policymakers: Yes
Participation of policymakers: Yes
Participation of influencers: No

WHO educational or publicity material used: Yes