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Organization: Shengwang Hearing Service Group
Title: Care for your Ears, Hear for Life
Alternate tite:
Care for your ears, hear for life
Description:
To actively support the World Health Organization’s propose, Shengwang hearing group quickly took action. During the 2025 World Hearing Day, using its stores across the country, Shengwang hearing group worked closely with communities and senior homes. They successfully held over 800 local “Hearing Health into Communities” events, helping more than 10,000 people by providing professional hearing services. At the same time, they used social media platforms to share hearing check-up knowledge through articles, photos, and videos.
During these events, staff members used pictures and videos to give clear, interesting talks about hearing health. They explained easy-to-understand answers to important questions like “How do we hear sounds?” and “What causes hearing loss and how to prevent it?” They also taught ear massage skills through video demonstrations, making it easy for people to learn. Everyone paid full attention, taking notes with their phones in a lively learning atmosphere.
In addition, free ear canal checks and hearing tests were offered to residents at the events. Detailed records of each person’s hearing condition were kept. After the tests, staff patiently explained the results to each person, helping them better understand their hearing health. People waited in orderly lines for their turn to be checked.
These activities aimed to encourage everyone to change their attitudes and care more about hearing health. They received strong positive feedback and achieved great results.
Primary site: WPR – China
General Photos
Hearing test in car
Scaning the ear canal
Demonstrate and teach how to massage your own ears
Hearing test
Types of Engagement:
Screening: Yes
Traditional media: Yes
Social media: Yes
Special needs populations:
Participation of policy makers: No
Participation of influencers: No