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Organization: Widex China
Title: Widex Philharmonic Day – Natural Hearing for Enjoyable and Healthy Aging
Alternate tite:
Widex Philharmonic Day – Natural hearing for enjoyable and healthy aging
Description:
On March 3rd, in celebration of ‘World Hearing Day,’ Widex, the Shanghai Philharmonic Orchestra, and China Business News collaboratively hosted a special concert for 100 elderly attendees at the concert hall, touching both the ears and the hearts of audiences. Some of the elderly attendees do have the concern of hearing loss so that a mobile audiological van was also utilized on site to provide hearing screenings for them. What’s more, the event invited hearing experts and otolaryngologists, who offered valuable insights on hearing health. Attendees actively shared information about the event on social media, resulting in significant engagement with over 115,000 readers through retweets.
Besides,throughout March, China Business News produced a special programme for World Hearing Day, featuring policy experts and healthcare professionals who emphasized the importance of maintaining healthy hearing in the elderly population. This campaign was further supported by over 10 prominent online news medias.
Primary site: WPR – China
General Photos
The elderly are listening to the education of hearing care
The expert is introducing the topic of WHD.
Mobile audiological van provide screening service to the old
Shanghai Philharmonic Orchestra playing music for us.
Types of Engagement:
Screening: Yes
Traditional media: Yes
Social media: Yes
Special needs populations:
Participation of policy makers: Yes
Participation of influencers: No