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Organization: Udito Italia
Title: Maratona dell’Udito 2025
Alternate tite:
Maratona dell’udito 2025
Description:
Every year, Udito Italia celebrates the WHD with a major awareness event called the Hearing Marathon. It consists of two days of study, networking, meetings, also in connection with the WHF experts, which end with a conference at the Italian Parliament. The event is attended by government institutions, scientific societies, healthcare professionals, researchers, associations, and companies that give their contribution to the discussion and reflection on various aspects related to the topic of hearing health. On the first day, the meetings of the Technical Tables are committed to developing concrete proposals starting from the themes launched by the World Hearing Forum. This year, a particular focus was placed on the active behaviors of society, with the intervention of psychologists and healthcare professionals and on the topic of the use of video games. During the conference in Parliament, the actress Cinzia Leone was an exceptional testimonial and for the occasion she wrote and recited an interesting monologue dedicated to the meaning of prevention. On March 3, Udito Italia launched the communication campaign “Listen Responsibly” with a guide dedicated especially to young people: “Turn Down the Volume”.
Primary site: EUR – Italy
Impactful Story:
In recent times, the alarm about noise damage has also focused on gamers who could risk hearing loss by exposing themselves to potentially dangerous sound levels. According to science, the average sound levels of video games often exceed those permitted. A problem underestimated by the gamers themselves to whom Udito Italia dedicated a panel on the occasion of the WHD celebration at the Chamber of Deputies. The event was attended by the industry association IIDEA which brings together numerous video game production companies and which assured that, it will engage in campaigns to promote a conscious use of video games.
General Photos
Il collegamento con gli esperti del WHF nei Tavoli Tecnici
La sala del Parlamento italiano e i saluti delle istituzioni
Foto finale dell’evento con tutti i partecipanti
L’attrice Cinzia Leone testimonial della Maratona
Types of Engagement:
Screening: No
Traditional media: Yes
Social media: Yes
Special needs populations: Noise exposure occupations, elderly people, children with hearing loss
Participation of policy makers: Yes
Participation of influencers: Yes