Click on the project title to view details and photos
Organization: American Speech-Language-Hearing Association
Title: World Hearing Day: ASHA-EAA Digital Toolkit and Media Outreach
Alternate tite:
World Hearing Day: ASHA-EAA digital toolkit and media outreach
Description:
For its World Hearing Day observance, ASHA partnered with the Educational Audiology Association. A co-branded press release encouraged video game players to protect their hearing ahead of the World Health Organization’s release of a new global standard for safe listening in video game play. A total of 600 outlets with a combined audience of 167.5 million picked up the press release—far more compared with past ASHA World Hearing Day releases. ASHA also produced and promoted a digital toolkit with social media shareables.
Primary site: AMR – United States of America
General Photos
Importance of Hearing Loss Prevention to Video Gamers
Willingness of Video Gamers to Change Unsafe Listening Habit
Types of Engagement:
Screening: No
Traditional media: Yes
Social media: Yes
Special needs populations:
Participation of policy makers: No
Participation of influencers: No