CBM Christoffel-Blindenmission Christian Blind Mission e.V.

CBM contributions to changing mindsets during WHD 2024

Primary site: EUR – Germany
Additional site(s): Global

CBM contributed to changing mindsets on ear and hearing care and about persons living with hearing disability, through three different activities listed below. These aimed at CBM personnel in Germany (point 1); at specific geographical regions with LMICs (2); and to the global audience (3).

1. Event at CBM HQ in Bensheim, Germany: Gallery walk, posters presentation, flyers distribution, ear checks and hearing screening for staff and visiting technical advisors, on 29th February 2024.

2. EHC face-to-face workshop using CBM’s EHC module, based on WHO’s “Basic EHC Resource”, for CBM’s Community Based Inclusive Development advisors and trainers, Bensheim, 4th March 2024.

3. Awareness raising through CBM online platforms: WHD articles, videos and links to WHO resources, published at:
3.1. cbm.org website:
https://www.cbm.org/news/news/news-2024/transforming-global-hearing-health-by-changing-mindsets-and-fighting-stigma/
3.2. CBM News SharePoint site:
https://cbm365.sharepoint.com/sites/intranet-corporate-news/SitePages/Changing%20mindsets%20on%20World%20Hearing%20Day.aspx
3.3. YouTube:
https://www.youtube.com/watch?time_continue=1&v=adxTnYWrc3c&embeds_referring_euri=https%3A%2F%2Fcbm365.sharepoint.com%2F&source_ve_path=Mjg2NjY&feature=emb_logo
3.4. LinkedIn:
https://www.linkedin.com/posts/cbmworldwide_world-hearing-day-2024-lets-change-mindsets-activity-7169942090083196928-O2nC?utm_source=share&utm_medium=member_desktop
3.5. Instagram (German channel):
https://www.instagram.com/cbmdeutschland/
3.6. Twitter/X:
English: https://twitter.com/cbmWorldwide/status/1764229479562387471
German: https://twitter.com/cbmDeutschland/status/1764251235526250518

Live event: Yes
Screening: Yes
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: No

WHO educational or publicity material used: Yes


Awareness raising and ear & hearing checks for CBM staff


EHC TOT workshop for CBM’s global & regional CBID advisors


WHD article and link to WHO resources at cbm.org website


Article & invitation to attend WHD event at CBM HQ_CBM News