NGO I Hear You
Check your hearing and learn more about hearing loss!
Primary site: EUR – Russian Federation
Additional site(s):
1. Information campaign “Check your hearing and learn more about hearing loss” during March 1-31 with the support of the Internet Development Institute on the largest Internet platforms and marketplaces in Russia.
Results:
– audience coverage – 62 million people
– number of unique users of the site about how to protect hearing – 166,000 people
– number of people who checked their hearing online – 37,779 people
2. World Hearing Day with the famous Russian musician and producer Maxim Fadeev, who made posts about hearing on his social media.
Results:
– audience coverage – 2 million people
– number of people who checked their hearing online – 6940 people
3. Public talk about hearing with famous hard of hearing people, audiologist and experts in the field of hearing and inclusion: Yandex – a Russian transnational company in the information technology industry, GES-2 – cultural institution and urban space.
Live event: Yes
Screening: Yes
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: Yes
WHO educational or publicity material used: Yes
Information banner on the largest marketplace in Russia
Musician and producer Maxim Fadeev supported WHD
March 2024 hearing test statistics
Experts of public talk about problem of hearing loss