Org Name Original: Surdos Que Ouvem + Crônicas da Surdez
Altered Org Name:
Contact First: Paula
Contact Last:Pfeifer
Project Title: Book launch on March 3 to mark the World Hearing Day: “Saia do Armário da Surdez”
Global:
AFR:
EMR:
EUR:
AMR: Brazil
SEAR:
WPR:
Event Purpose: Awareness-raising
Primary Audience: Policymakers, General public, Adolescents, Adults, Older adults, Health care workforce
Estimated In Person Reach: National
Audience Reached: General Public
Specific Workplace: Healthcare workers
Screen Newborn and Infant:
Screen Children and Adolecents:
Screen Adults:
Screen Older Adults:
Policy Maker:
Influencer: Vint Cerf (VP of Google), Shine Bionica, Jessyborg
Traditional Media:
Traditional Media Numbers:
Social Media: Facebook, Youtube, Twitter, Instagram, Linked In
Social Media Numbers: 75000
Event Description:
LIVE in YT and Instagram to talk about the WHD2022 with ENT Dr. Luciano Moreira and Surdos Que Ouvem Community. We launched the book “Get out of the deafness closet” in this event. Prior to the event, we published in Instagram the video “3 de Março Dia Mundial da Audição” with the guidelines for safe listening: 46.128 views and 1.221 shares.
WHO Educational Materials Used: No
Native Written Language: Portuguese
Educational Materials Available in Your Language: No
Did You Translate WHO Materials: No
Would You Consider Assisting Us: No
What Additional Materials Would Be Helpful:
Social media materials
Did You Have A World Hearing Day Event Last Year: Yes, and we submitted a report to the WHF/WHO
Other Suggestions:
The WHD design is not appealing. My suggestion is to hire a design studio to make amazing materials to engage audiences of all ages – specially young audiences.
Did You Apply for Grant:Yes we applied, but were not awarded the grant
Photo 1 https://worldhearingday.org/wp-content/uploads/formidable/6/IMG_8535.jpg
Photo 1 caption Broadcast data
Photo 2 caption Instagram data
Photo 3 caption Prints
All Regions: , , , , Brazil, ,