Org Name Original: BVHI – German Hearing Industry Association/Bundesverband der Hörsysteme-Industrie
Altered Org Name:
Contact First: Stefan
Contact Last:Zimmer
Project Title: Action Day on Hearing Loss Prevention and Hearing Care
Global:
AFR:
EMR:
EUR: Austria, Germany, Switzerland
AMR:
SEAR:
WPR:
Event Purpose: Launch/promote the safe listening standards, World Report on hearing-related activities, Facilitate policy dialogue, Advocacy with policymakers, Awareness-raising, Education and training, Programme launch, Hearing screening
Primary Audience: Policymakers, General public, Children, Adolescents, Adults, Older adults, Health care workforce
Estimated In Person Reach: Local, National, Regional
Audience Reached: General Public, Newborn and infants, Children and adolescents, Adults, Older adults
Specific Workplace: Healthcare workers, Musicians
Screen Newborn and Infant:
Screen Children and Adolecents:
Screen Adults:
Screen Older Adults:
Policy Maker: German Health Minister Karl Lauterbach and several Members of the German Bundestag (federal parliament)
Influencer:
Traditional Media:
Traditional Media Numbers:
Social Media: Facebook, Twitter, Instagram, Linked In, 27 million times accessed online articles, 1,176 posts on social media
Social Media Numbers:
Event Description:
In the second year of the pandemic, the World Hearing Day campaign in Germany took place primarily digitally (on social media) as well as on radio, TV and in online and print media. Fortunately, in contrast to 2021, numerous live events were held (some are listed here: https://welttag-des-hoerens.de/akteure/ under “Aktionen”).
The campaign stood under the patronage of the German Federal Minister of Health. It was supported by hearing acousticians’ associations in Switzerland and Austria.
WHO Educational Materials Used: Yes
Native Written Language: German
Educational Materials Available in Your Language: Yes
Did You Translate WHO Materials: German
Would You Consider Assisting Us: German
What Additional Materials Would Be Helpful:
The German campaign contributed to the dissemination of the WHO global standard for safe listening venues and events. BVHI sought the endorsement of the standard by the German event industry (represented by its umbrella interest group, IGVW). Consequently, IGVW participated in the international WHO panel on March 2nd and made its support of the standard public.
Did You Have A World Hearing Day Event Last Year: Yes, and we submitted a report to the WHF/WHO
Other Suggestions:
The event reached 44 million people total, including 9.5 million radio listeners, 2 million TV viewers, 7.5 million readers, 27 million times accessed online articles, 1,176 posts on social media. The correct numbers could not be given above because the number limit was set too low.
Did You Apply for Grant:No
Photo 1 https://worldhearingday.org/wp-content/uploads/formidable/6/WdH2022_DE_Plakat_A1.pdf
Photo 1 caption promotional poster for the action day
Photo 2 https://worldhearingday.org/wp-content/uploads/formidable/6/events.jpg
Photo 2 caption collage of digital and presence events of the German campaign
Photo 3 https://worldhearingday.org/wp-content/uploads/formidable/6/go.jpg
Photo 3 caption event of German Federation of Hard of Hearing People, supported by BVHI
All Regions: , , , Austria, Germany, Switzerland, , ,