NGO I Hear You
Check your hearing and learn more about hearing loss!
Primary site: EUR – Russian Federation
Additional site(s):
1. Information campaign “Check your hearing and learn more about hearing loss” during March 1-31 with the support of the Internet Development Institute on the largest Internet platforms and marketplaces in Russia.
Results:
– audience coverage – 62 million people
– number of unique users of the site about how to protect hearing – 166,000 people
– number of people who checked their hearing online – 37,779 people
2. World Hearing Day with the famous Russian musician and producer Maxim Fadeev, who made posts about hearing on his social media.
Results:
– audience coverage – 2 million people
– number of people who checked their hearing online – 6940 people
3. Public talk about hearing with famous hard of hearing people, audiologist and experts in the field of hearing and inclusion: Yandex – a Russian transnational company in the information technology industry, GES-2 – cultural institution and urban space.
Live event: Yes
Screening: Yes
Traditional media: No
Social media: Yes
Met with individual policymakers: No
Participation of policymakers: No
Participation of influencers: Yes
WHO educational or publicity material used: Yes
Information banner on the largest marketplace in Russia
Musician and producer Maxim Fadeev supported WHD
March 2024 hearing test statistics
Experts of public talk about problem of hearing loss
9057 mv04b