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Organization: SSM
Region: Mexico
Title: TRAINING AT FIRST LEVEL OF HEALTH CARE
Description: Two hundred primary healthcare workers and a hundred doctors received training to enhance their expertise. Simultaneously, efforts were made to raise public awareness about ear and hearing health. These efforts included the National Hearing Health Week campaign and the World Hearing Day campaign. Using social media as a key platform, the former reached an audience of 4.6 million, while the latter, which additionally employed television interviews and local newspaper publications, managed to connect with a million people. Furthermore, a variety of academic and promotional events were held in honor of World Hearing Day.
Live Event: Yes
Hearing Screening: Yes
Social Media: Yes
Authorities or policymakers: Yes
Influencers or celebrities: No
Training primary care medical doctors
Promotion of world hearing day in local newspaper.
Interview on national television
Promotion of the world hearing day in social networks