Organization: Amplifon S.p.A.
Project title: AMPLIFON PROMOTES PREVENTION WITH HEARING TESTS IN UNIVERSITIES, PUBLIC OFFICES AND BUSINESSES IN ITALY, AUSTRALIA, FRANCE AND GERMANY
Primary region: EUR
Country: Italy
Event Description:
Amplifon, a global leader in hearing care solutions, celebrates World Hearing Day with awareness initiatives worldwide. This year’s WHO theme focuses on changing mindsets about hearing care, emphasizing the importance of protecting hearing, regular checkups, and overcoming stigma.
Amplifon aligns with this vision, highlighting the clinical and medical aspects of hearing care, from diagnosis to personalized solutions. The company organized free hearing tests using its OtoKiosk technology at Luiss Business School in Rome and supported the WHO’s Hearing Marathon in Italy. Screenings are also available at Paris’ 15th Department, Melbourne’s CBD, and Amplifon offices in Milan, Hamburg, and Paris.
In Italy, Amplifon launched a radio-TV campaign for Hearing Month, partnered with major retailers, and promoted hearing care professionals on social media. Similar communication campaigns are running in Spain and Colombia, reinforcing the importance of prevention and professional hearing care.
Submitter: Matteo Biffa