Organization: Academia Brasileira de Audiologia
Project title: Hearing during Carnival
Primary region: AMR
Country: Brazil
Event Description:
The objective of the campaign is to raise awareness among people playing carnival about the risks associated with prolonged exposure to high noise levels, which are typical of Carnival festivities, and to promote the importance of hearing protection. Our main aim is to educate the public across various age about the risks of excessive noise exposure, as well as to distribute free earplugs during Carnival and promote World Hearing Day.
This year the hearing day coincides with the Carnival which is one of the biggest popular festivals in Brazil and is characterized by high noise levels.
The campaign will take place in the city of São Paulo. Campaign promoters will be identified by wearing t-shirts with the campaign logo and will distribute materials in various locations. In addition to promoting the campaign, they will provide brief information about the initiative and distribute earplugs along with an informational pamphlet.
Submitter: Eliane Schochat