Below is a representation of the countries reported. Note if you are listed in multiple countries, that may appear in the final report but not in this map.
You can click on the project title for details – including the photos.
Organization: WS Audiology
Region: South Africa
Title: World Hearing Day 2023 – Ear and hearing care for all!
Description: The campaign was started on the 1st of March where mentions of world hearing day were broadcasted on the second largest radio station in South Africa – Metro FM. On World Hearing Day (3rd of March 2023) an in studio interview with the DJ, the CEO of WSA: Trudy Walker and a local Audiologist, Vincent Zwane was broadcasted reaching 3 705 000 listeners. The 5 minute interview covered the importance of knowing your hearing status, directing the public to do a free hearing screening and where to go to if a loss are suspected. Social media influencers were selected to create a call to action for the audience to get tested. Referring to Google analytics that track our official sites, we had an increase of almost 75% traffic over the March 2023 period that must be attribute to the radio ad campaign as no other variables differ from previous months.
Live Event: Yes
Hearing Screening: Yes
Social Media: No
Authorities or policymakers: No
Influencers or celebrities: Yes
