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Organization: American Speech-Language-Hearing Association
Region: United States
Title: World Hearing Day
Description: During ASHA’s week-long promotion, a variety of activities were carried out. A press release promoting the theme, “Ear and hearing care for all!” was distributed and picked up by 376 news outlets, reaching a potential audience of 199 million. ASHA President was quoted in the announcement of a congressional resolution marking World Hearing Day. A national media tour was conducted, resulting in 10 interviews and placements with a combined potential audience of over 23 million. Hearing-related public service announcements for World Hearing Day were pitched to stations, reaching an audience of over 6 million. A digital toolkit was produced and promoted, and a one-week digital ad campaign promoting ASHA’s over-the-counter hearing aid messaging to pharmacists and physicians was conducted, receiving over 500 clicks. Lastly, ASHA collaborated with the American Academy of Pediatrics on guidance about hearing aids for children with hearing loss.
Live Event: No
Hearing Screening: No
Social Media: No
Authorities or policymakers: No
Influencers or celebrities: No
Audiology Services—Schools
Audiology Services—Outpatient
Audiology Services—Workplace
Audiology Services—In-Patient and Residential